Streets in the northern waterfront area east of Kingsley Avenue are already closed off. While security staff from festival organizer LiveNation are shooing away curiosity-seekers, the festival area was decidedly quieter than yesterday morning when teams of workers were in full swing setting up for the event. All concession booths and portable toilets now appear to be in place.
The main stage on the boardwalk, located just south of the Asbury Towers senior citizens high-rise, is the largest ever built on a beach, according to published reports citing a LiveNation press release. Other stages will be set up in the festival area to accommodate over 100 musical acts.
Estimates are for 90,000 people to attend the festival over the three days with 20,000 on Friday, 40,000 on Saturday and 30,000 on Sunday. LiveNation officials have said the festival area — the beach and waterfront area north of Convention Hall, as well as Bradley Park just west of Convention Hall — has a capacity of 60,000.
If the attendance is larger than expected, LiveNation has said it will cap ticket sales at 60,000.