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The Asbury is now online and taking reservations, waterfront master redeveloper iStar Financial announced today.

Due to open May 26, the 110-room boutique hotel at the former Salvation Army Building is in the midst of redevelopment.

The Asbury is a collaboration between design veteran Anda Andrei, formerly with Ian Schrager Company, and hotel innovator David Bowd of Salt Hotels.

The hotel, the first new vacation lodging the city has seen in over 50 years, will represent a sense of fun and eclectic spirit that embodies Asbury Park and what has made it such an iconic seaside town, project professionals have said.

Located at 210 Fifth Avenue, The Asbury will feature a close to 30,000 square feet of venue space comprised of two rooftops gardens, open lounges, a pool, and beer garden.

The rooms are being crafted to suit the needs of every conceivable traveler, featuring everything from bunk rooms that sleep up to eight to private suites with king and queen sized beds.

Only 90 minutes from New York City and Philadelphia, the hotel’s aim is to offer a unique experience and new alternative for urban weekenders, according to written news statement.

The venue will also be a social hub for locals at its Soundbooth, a casual lobby bar, complete with pinball machines and Ping-Pong tables. The Salvation is a rooftop bar with ocean views, while the Baronet roof garden offers a theater/concert space. The Asbury Hall and Lawn is a 4,800-square-foot flex indoor and outdoor event space.

Room rates start at $125 per night and bookings are available via The Asbury’s homepage or email: info@theasburyhotel.com.

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