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Master waterfront redeveloper Asbury Partners has submitted design plans for town houses to be built by national homebuilder K. Hovnanian Homes in the waterfront redevelopment zone, adjacent to the downtown business district.

IStar Financial — which is the majority owner of Asbury Partners — signed an agreement in November with Hovnanian to develop the project located at the intersection of Grand and Monroe avenues, at the site of the former Felix Fox Paints building.

The project, South Grand [shown above], will see three three- to four-story buildings constructed on the western portion of the block bound by Grand, Monroe and Sewall avenues and Heck Street, according to the project’s application submitted to the city’s technical review committee.

IStar will be responsible for obtaining municipal approvals and preparing the project site, according to a previous statement from company. The city council must still approve Hovnanian as developer for the project.

Brian Cheripka, iStar’s vice president for land, could not be reached for comment today.

Development of the entire block will take place in two phases as Asbury Partners does not yet own land right to the entire site, according to the application. One single family home owned by Angie Hampilos still remains on the eastern portion of the block that fronts Sewall Avenue.

During phase one, a total of 27 residential units will be built in three separate structures — nine units each — that will run in north to south rows on the westernmost portion of the block. The application states Asbury Partners is “currently evaluating several possible development scenarios, including a multifamily development oriented to the visually-prominent corner of Monroe Avenue and Heck Street and a town home development similar to phase one” for phase two.

The architectural character of the proposed project is described in the plans as being “a traditional town home community” with a “layout harmonious with its urban setting between Asbury Park’s Waterfront and Central Business District.” Durable brick, cementitious siding, and metal make up the architectural elements included in the plans.

Developers anticipate submission of a site plan for phase two to take place during the early marketing of phase one and after the acquisition of Hampilos’s property, according to the application.

The technical review committee will assess the project to ensure the plans meet certain specific design standards, make recommendations to the developers and provide comments to other members of the planning board before the project is presented to the full board for review.

The city council must also approve the project plans.

Click here to see additional renderings of the project. 

[Correction: A previous version of this article incorrectly identified the last property owner on the block as Angie Hampolis, the correct spelling of her name is Hampilos. This article reflects that change.]

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