Waterfront redeveloper iStar Residential will kick off the summer season with attendance at the city’s grand reopening ceremony 3 p.m. Friday at Asbury McLoone’s Grill, located at 1200 Ocean Avenue. The city-sponsored, ribbon cutting event officially opens the beaches and boardwalk for the 2015 summer season. iStar officials say The Crew [shown above] will be […]

Waterfront redeveloper iStar Financial’s plans for 34-unit condominium development received the stamp of approval from the city’s Technical Review Committee [TRC] Thursday. The project, named “Monroe Condominiums” [shown below], is a three- and four-story complex slated for the eastern end of the block bound by Sewall, Monroe and Grand Avenues, and Heck Street, near the […]

[UPDATE: The time and location of the TRC meeting has been changed. It will take place at 5 p.m. in the second floor conference room of the municipal complex, located across from the city manager’s office at One Municipal Plaza.] The Asbury Park Technical Review Committee [TRC] is scheduled to meet Thursday in council chambers at […]

Editor, Asbury Park Sun, This letter is in response to the July 18th Asbury Park Sun article, “IStar removes surfboards at Bradley Cove site,” [July 18] which includes the text of a full written statement from waterfront redeveloper iStar Financial in regard their removal of a surfboard that signified a commitment to development at the […]

Waterfront redeveloper iStar Residential has removed the surfboard it placed on the North End beach. The surfboards were placed at the beginning of July on sites throughout the waterfront  to represent future projects the redeveloper will bring to the city. “Every surfboard represents a future project that we are working on, or will be working on, […]

Asbury Park’s custom jeans and vintage apparel shop Sweet Joey’s was selected as the first video in the “Made in Asbury Park” series to be released on YouTube. The series is produced by Asbury Park Waterfront, master waterfront redeveloper iStar Residential’s marketing initiative, as a means to celebrate thriving Asbury Park businesses. Eight videos will […]

Master waterfront redeveloper iStar Residential has placed surfboards as markers on all the sites they are slated to build on as proof of their committed to the redevelopment of Asbury Park’s waterfront. The surfboards were placed Friday and can be seen at sites along Cookman Avenue, Kingsley Street and Ocean Avenue among other locations. One […]

For the second year in a row, crew members of the Asbury Park Waterfront marketing campaign dressed in brightly colored orange polo shirts will lend their knowledge of Asbury Park to summer tourists. They come as part of iStar Residential’s ‘Summer Experience’ initiative, which offers seasonal and daily beach packages. Amenities include access to a […]

Native tree species will be placed where palm trees once provided shelter from the sun in the “Summer Experience” shaded hammock garden, previously the site of the Vive sales trailer. The Asbury Park planning board Monday gave unanimous approval for master waterfront redeveloper iStar Financial to swap out the palms, which they had trucked up […]

Master waterfront redeveloper Asbury Partners has submitted design plans for town houses to be built by national homebuilder K. Hovnanian Homes in the waterfront redevelopment zone, adjacent to the downtown business district. IStar Financial — which is the majority owner of Asbury Partners — signed an agreement in November with Hovnanian to develop the project located […]