For the second year in a row, crew members of the Asbury Park Waterfront marketing campaign dressed in brightly colored orange polo shirts will lend their knowledge of Asbury Park to summer tourists. They come as part of iStar Residential’s ‘Summer Experience’ initiative, which offers seasonal and daily beach packages. Amenities include access to a […]

Native tree species will be placed where palm trees once provided shelter from the sun in the “Summer Experience” shaded hammock garden, previously the site of the Vive sales trailer. The Asbury Park planning board Monday gave unanimous approval for master waterfront redeveloper iStar Financial to swap out the palms, which they had trucked up […]

Waterfront redeveloper iStar Financial is again offering amenities to encourage Asbury Park beachgoers to turn their day at the beach into a night on the town. Seasonal rates for iStar’s 2014 beach packages were announced this week via an email sent from Asbury Park Waterfront, the company’s marketing initiative, and they have been reduced considerably in […]

Decorative scrims covering the cement and rebar skeleton of the Esperanza building have been installed by waterfront redeveloper Asbury Partners. The scrims are part of the Summer Experience initiative initiated by waterfront redeveloper iStar Financial, which is the majority shareholder in Asbury Partners. IStar recently placed hammocks, lockers and bath houses on the waterfront for members of its […]

It may not be Boca Raton, but the Asbury Park waterfront now has palm trees from Florida. The trees were trucked up from the Sunshine State by waterfront redeveloper iStar Financial. The palms have been placed in the southern portion of the waterfront where iStar is offering upgraded amenities as part of its “Summer Experience” […]

Waterfront redeveloper iStar Financial has established rates for its new “Summer Experience” beach packages. The packages, which are being sold at both seasonal and daily rates, include access to a beachfront station that will house lockers, air-conditioned bathrooms, private showers and changing stations in the southern waterfront area. Shaded hammock gardens will also be made […]

Waterfront redeveloper Asbury Partners is pitching a new plan to keep visitors in the city longer on hot summer days. The initiative, dubbed “Summer Experience,” would temporarily bring bath houses, changing rooms and hammocks to the city’s waterfront redevelopment area. Visitors would buy seasonal memberships to use the stations. Asbury Partners is seeking the city’s […]